CeraVe leans into 'edutainment' with new 'soap opera' campaign and drives NYers to pop up event

On the heels of its award-winning Michael CeraVe campaign, L'Oréal-owned CeraVe is continuing to lean into content it deems "edutainment," said Kelly Buchanan Spillers, global head of digital and social at CeraVe.